About
Our wealth of expertise and decades of experience allows us to realise our passion for unleashing business owners in order that they can grow, by supporting them in all the ways it counts with both business and marketing strategies including systemising, automating hand in hand with goal setting, planning, accountability, finance literacy and more.
To support our activity as award winning Keap Certified Partners, we call on our extensive network of experts, when required, to pull together teams of world class specialists for digital/online marketing strategies including SEO, SEO Copywriting, Website Audits, Google AdWords, Social Media Marketing (Facebook, Twitter, LinkedIn and the rest), Newsletter Marketing, Direct Response, PR and social networking campaigns.
From the initial marketing journey capturing a prospect’s details so they can be nurtured and educated through the sales pipeline until they are a customer to whom you want to deliver an amazing product or service.
This often includes reviewing existing systems and processes to get the business really streamlined and effective.
Creating Ideal Customer Journeys
We recognise that business owners are really good at their skill, or trade or profession and that they can struggle with the actual running and scaling of their business – that’s where we thrive.
Our Values & Mantras
Maximum Impact
What it means
Design for simplicity
Be clear & visible
Align action with intention
What it doesn't mean
Overthinking / engineering
Over-communicating
Wasting time on busywork
Walk the Talk
What it means
Seek to understand
Speak your mind
Be congruent
What it doesn't mean
Acting with assumption or prejudice
Being rude, blaming or disrespectful
Sticking to a bad plan
Growth Mindset
What it means
Embrace change
Be resilient & persevere
Seek answer & find solutions
What it doesn't mean
Being stuck in your ways
Avoiding or over-committing
Waiting to be told what to do
Hi, I’m Lisa Catto And I’m Known As The Queen Of Automation.
Over the last decade, my team and I have helped countless small businesses achieve freedom and growth by making them highly efficient AND customer-focused using my 3-step Freedom Catalyst™Method.
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Sharing Ideas That Inspire Action
From live stages to podcasts and workshops, Lisa has been invited to share her expertise on business growth, automation, and designing the Ideal Customer Journey. Known for her raw honesty and practical frameworks, she takes audiences from breakthrough insights to real-world strategies they can implement immediately.
Speaking Topics
My $1M Lesson in Burnout & Boundaries
Build Once, Sell Forever
Designing the Ideal Customer Journey
Productise Your Agency
Featured on leading business podcasts & events
Speaker on scaling, automation & customer journeys
Recognized with awards for innovation & impact
About Lisa
Lisa has been an entrepreneur since 1990 with her core focus steadfastly consistently being – “if a job is worth doing, it’s worth doing well”
Her primary concern is around quality, organisation and efficiency. She is in fact obsessed with efficiency, which probably has more to do with her keenness to get on with the next task at hand and not waste time that could be put to better use. Her belief is that if you want to provide good, cost-effective services, efficiency is always the key, which as an added bonus releases up time like magic to strategise your business more, or have more free time for adventures.
Her journey in digital marketing started around 1995, before the internet was fully up and running, working on marketing strategies for large blue chips including adidas, McVitie’s, Nestlé, Kellogg’s, Quaker and Sony, managing their online / in-game presence in 3rd party entertainment software; bespoke software (games) and web content.
Since then, she’s worked with clients from a variety of sectors including technology, accountancy, coaching/training, entertainment/hospitality, legal, demolition/construction, interior design and the arts.
Meet The Team
Testimonials
Professional, practical, proactive and very easy to work with As a business owner, you need to know many things – the most important thing I needed to know was Lisa is brilliant at what she does Lisa’s in-depth knowledge of the software saved me hours of time and frustration Her thorough communication and follow up is rare from service providers
Oscar Trimboli
Listener | Author | Speaker
Honestly speaking, Lisa radically altered my perspectives for the better with regard to running and growing my business. Techniques, tips, tools – all delivered brilliantly towards one end: my taking responsibility and control of the road ahead. I am now doing so much more ON my business rather than just being IN business. So grateful. Owe a permanent debt. Lisa is life-changing!
Al Tepper
Founder Tepfu
Within my first meeting with Lisa, I knew it was the right decision because she just took everything out of my head. What I thought was going to be complex and difficult things to do – she made it easy for me. We’re running things totally differently now – much closer to what we should have been doing years ago. We were paying three people to effectively do two people’s jobs. It was an actual person’s entire wage!
Chris Lubas
Lubas Medical
Lisa has transformed the way we manage our new business funnel, introducing systems that have streamlined our ways of working and has dramatically increased conversation rates.
Luke Hodson
Founder Nerds
It’s very seldom that I meet someone smarter than me (LOL) …. but Lisa is a match!. Highly recommended for Marketing Business Strategy, Saving Time and Automation
Ian McKenna
ODMK Solicitors
We originally asked Lisa to come in to straighten out our Infusionsoft, she grasped our business model very quickly – tidied up the app and implemented all of our ideas and a few of her own. She is very quick to respond and action our demands and happily liaises with our developers and other partners, always solving the problem.
Zeeshan Shah
CEO One Investments
We now have a fully automated system, allowing the whole patient journey to be totally automated, which is making it super efficient and effective. And bringing brilliant results to our team.
Alex Mogg
Croydon Orthodontics
