Blogs

I recently was at a cyber security talk by Scott Simpson from the Security Circle, which landed hard for me, and I think it will

Discover how tech-led, marketing-led and sales-led businesses across the UK and globally can achieve sustainable growth through customer journey automation, systemised scaling and strategic business

As a business owner, our expertise and vision are the driving forces behind our company’s success. However, the demands of running a business can often

In the competitive world of marketing, digital agencies, client satisfaction is paramount. All too often we experience clients abdicating what I would say is one

In the fast-paced world of digital marketing, staying ahead of privacy regulations is crucial. March 2024 marked a pivotal change with the introduction of Google

Understanding the nuances of the numbers you use to make decisions for your business can make or break your success. According to a Gartner report,

Running a small or medium-sized business comes with its set of challenges, not least of which is ensuring your legal foundations are rock-solid. With over

Testimonial by Chris Lubas, Lubas Medical It was as though my business was split in two halves: the quality of the service we provided was

Testimonial by Jamie Wood, East Midlands Orthodontics When I first began working with my father’s orthodontic practice in 2012, I had very limited knowledge of

Many of us are familiar with this dance: leads and contacts send in enquiries, show an interest in our products or services… …and then disappear

Those of us who have raised children will be familiar with the haphazard approach they take to building Lego®: smashing pieces together to create structures

People aren’t easily fooled. It’s very obvious when an email is an auto response, or a customer service advisor is a chatbot. Trying to dress

Do you find that getting a lead over the line and turning them from a prospect to a patient is often one of the most difficult and hazardous parts of the sales process? It’s where all your hard work culminates and, hopefully, pays off. Read how automation can help here.

Finding A-Players is not a quick process, and nor should it be. It requires real effort, but the payoff is huge. In fact, it’s really important that your recruitment process is in place. Read the blog by Catherine Rooney for The Business Catalyst here.

Have you ever spent weeks coming up with a foolproof plan, only to see it all fall apart when it came time to deliver? You knew exactly what you wanted to achieve and what you needed to do to get it done. The reason for this is usually that they don’t have a proper project management strategy in place.

What do businesses get wrong about the content journey? We look at thinking of your content strategy as the map which allows you to guide your customers on their way, keeping them from wandering off the path and getting lost in the deep dark forest!

Everyone’s sales funnel is unique to their business, but there are common parts of the process where the risk of losing leads is especially high. In this article, I’m going to help you find those leaky spots in your business and show you how to stop them up, boosting your conversion rates and keeping up a nice steady flow of new customers.

If you’ve got passion, talent and a solid business proposition, it’s definitely possible to get through the first phase of your entrepreneurial journey on hard work alone. However, you’ll eventually reach a point where adrenaline won’t carry you any further, and the systems you’ve bodged together start to creak under the weight of your own success.

In a recession, businesses need to do everything they can to cut costs and tighten their belts. Can you afford to wait for the hurricane to hit? Or would it be wiser to start weather-proofing your house before disaster strikes?

I’ve spoken before about the concept of an Ideal Customer Journey – a system for mapping out a customer’s entire relationship with your business. Read more about how this can help your business.

When something goes wrong in a business (as it is likely to in any business) a smart leader will always do a post-mortem. They’ll go

There’s a famous saying in the advertising trade, “I know that half of my marketing spend is wasted, I just don’t know which half.” This

6 Important Lessons From My Journey to Entrepreneurial Success The last year has been a huge one for The Business Catalyst, featuring 5x growth and

Why Entrepreneurs Need to Take More Time Off – And How To Do It Without Panicking Letting go of total control of the business is

"Understanding where your leads are hanging out in your sales funnel, and knowing how to manage them at each of the stages, is a fundamental part of an efficient marketing machine.”

A significant chunk of service-based small business owners find themselves spending too much time with the wrong type of clients, or discovering that their leads are a dud. Are you one of them?

In June 2021, Lisa Catto was a finalist in the Ultimate Entrepreneur competition.

You can no longer rely on your email open rates as a marketing metric Since Apple’s iOS 15 update in September 2021, any email opened

Become an Entrepreneur they said… It’ll be fun, they said… You’ll have more free time to do what you love, to spend time with your