Keap

“Email segmentation is the process of identifying subgroups in your email list so that you can create a specifically tailored marketing experience for them based on who they are or their particular interests.”

Lifecycle marketing is a strategic framework that a business can use to positively influence customer behaviour as a customer moves through each touchpoint of the business’s marketing cycle.

What is Clickbait? Clickbait, in terms of marketing email – is when you are sending an email specifically to get someone to click on a

What is Whitelisting and why is it important? Whitelisting is when you add an email address to an approved sender list, so emails from that

Chapter 01: Introduction Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday

I bet you’re bored of having to change the Thank You pages on webforms and email links in Infusionsoft- I’m here to ease your pain.